Jonathan Kadet

Multimedia & the World Wide Web
Spring 2013		 Home / Executive Summary / Introduction / Background / Hypothesis / Questions /
Method / Limitations / References / Results / External Data / Discussion / Conclusion


Results

There were 23 people who took our survey. Of those 23, 15 were females and 8 were males. The ages differed but the most prominent group was 20 year olds. We asked how often people shopped online and we received that 2 do it everyday, 2 a few times a week, 2 once a week, 2 a few times a week, 4 a few times a month, 11 once a month, and 2 never responses. Our next question asked, on average, what the order total when one shops online in one sitting is. The numbers differed but we calculated the average, which was $55. 7 participants visit online shopping sites once a day and 7 participants visit online shopping sites twice a day. Most DePaul students buy items at physical stores a few times a week and buy books and clothes online once a month. They spend between $0 and $40 when they shop at physical stores. 11 people who took the survey prefer to shop at Amazon, and 4 at Ebay and 4 at Groupon. 20/23 (~87 %) of them shop online without buying anything. Clothes are the most popular item to buy online, while books are always bought online. Our freeform questions revealed that DePaul students shop online because it is convenient, not because of the prices. Our external chart from http://www.jonathancrossfield.com supports this idea by concluding more people shop online because of free shipping instead of price. Blank responses are due to the questions not becoming available until later. A few questions were added after a few people already took our pilot survey.

Questions:
1. Age – Multiple Choice (18, 19, 20, 21, 22, 23+)
2. Gender – Radio box (Male, Female)
3. How often do you shop online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A)
4. On average, what is the order total when you shop online in one sitting? - Typein
Help Text – Price, not quantity of items (ex. $50.00)
5. How many times do you visit online shopping sites in a day? – Typein
Help Text – Including previewing items but not necessarily buying them
6. Excluding groceries, how often do you buy items at the physical store? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A)
7. How often do you buy books online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A)
8. How often do you buy clothes online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A)
9. On average, how much do you spend when you shop at physical stores in one outing? – Typein
Help Text – Price, not quantity of items (ex. $50.00)
10. What sites do you spend the most time online shopping at? – Typein (Paragraph)
11. Do you ever online shop without buying anything? Radio box (Yes, No, N/A)
Help Text – Ex. Previewing items, “window shopping”, looking around
12. What items do you buy online the most? Check boxes – (Clothing, Electronics, Computer Hardware, Computer Software, Books, Music, Jewelry, Office Supplies, Sporting Goods, Furniture, Groceries, Home Improvement, Health, Other, N/A)
13. What items do you always buy online? Check boxes – (Clothing, Electronics, Computer Hardware, Computer Software, Books, Music, Jewelry, Office Supplies, Sporting Goods, Furniture, Groceries, Home Improvement, Health, Other, N/A)
14. Why do you shop online? Freeform


Question Results:

  1. 3 people who took the survey were 18, 1 was 19, 9 were 20, 4 were 21, 3 were 22, and 3 were either 23 or older
  2. 8 of the survey takers were male, 15 were female
  3. 2 every day, 4 a few times a week, 2 once a week, 4 a few times a month, 11 once a month, 2 never, 0 N/A
  4. $75, $0, $0, $75, $30, $50, $25, $25, $70, $80, $25, $30, $75, $50, $50, $20, $30, $75, $230, $50, $100, $50, $45
  5. 2,3,0,0,2,2,2,3,2,1,1,1,0,2,1,0,3,2,4,1,1,1
  6. 1 every day, 7 a few times a week, 5 once a week, 6 a few times a week, 3 once a month, 0 never, 1 N/A
  7. 8 once a month, 4 never, 1 N/A, 10 blank responses*
  8. 2 a few times a month, 8 once a month, 2 never, 10 blank responses
  9. $100, $200, $1000, $20, $40, $30, $30, $35, $100, $20, $50, $40, $20, $200, $100, $20, $25, $50, $35, $100, $150, $30, $50
  10. 11 Amazon, 4 eBay, 4 Groupon, 2 Express, 1 American Apparel, Half.com, 1 Nike, 1 Finish Line, 2 Hautelook, 2 Tobi, 1 Rue La La, 1 Lemurn, 1 aliveandwell.com, 1 supremenyc.com, 1 J Crew, 1 Free People, 1 ModCloth
  11. 20 answered yes, 3 No
  12. 13 clothing, 4 electronics, 1 computer hardware, 2 computer software, 10 books, 1 music, 7 jewelry, 0 office supplies, 4 sporting goods, 0 furniture, 0 groceries, 1 home improvement, 2 health, 2 other, 2 N/A
  13. 1 clothing, 1 electronics, 1 computer hardware, 2 books, 2 N/A, 18 blank responses
  14. 9 convenience, 4 to save money, 1 privacy, 1 extra stock online, 2 privacy and security issues


Charts & Graphs

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View External Charts & Graphs