Jonathan Kadet

After our pilot survey, we added help text and changed the format of a question. We added help text "Including previewing items but not necessarily buying them." under the modified fifth question "How many times do you visit online shopping sites in a day?" Based on the question before "Around how much do you spend on average per online shopping in one sitting?" it may imply that they spend that much money each time they shop in the day, which is not necessarily the case. We made question eight "What sites do you spend the most time online shopping at?" a paragraph question, so users would feel more comfortable entering multiple sites. We added help text to question nine as well: "Ex. Previewing items, "window shopping", looking around" so people could better understand the question. We want to know if they ever go online just to look at items and not necessarily buy them. While doing the pilot survey, we modified the questions even further and added more help text based on how people took the survey. The detailed planned survey did have the modifications present and more disclaimers to aid the subjects in understanding the questions.