| 1. |
Age – Multiple Choice (18, 19, 20, 21, 22, 23+) |
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| 2. |
Gender – Radio box (Male, Female) |
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| 3. |
How often do you shop online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A) |
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| 4. |
On average, what is the order total when you shop online in one sitting? - Typein
Help Text – Price, not quantity of items (ex. $50.00) |
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| 5. |
How many times do you visit online shopping sites in a day? – Typein
Help Text – Including previewing items but not necessarily buying them |
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| 6. |
Excluding groceries, how often do you buy items at the physical store? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A) |
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| 7. |
How often do you buy books online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A) |
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| 8. |
How often do you buy clothes online? - Multiple Choice (Every day, a few times a week, once a week, a few times a month, once a month, never, N/A) |
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| 9. |
On average, how much do you spend when you shop at physical stores in one outing? – Typein
Help Text – Price, not quantity of items (ex. $50.00) |
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| 10. |
What sites do you spend the most time online shopping at? – Typein (Paragraph) |
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| 11. |
Do you ever online shop without buying anything? Radio box (Yes, No, N/A)
Help Text – Ex. Previewing items, “window shopping”, looking around |
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| 12. |
What items do you buy online the most? Check boxes – (Clothing, Electronics, Computer Hardware, Computer Software, Books, Music, Jewelry, Office Supplies, Sporting Goods, Furniture, Groceries, Home Improvement, Health, Other, N/A) |
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| 13. |
What items do you always buy online? Check boxes – (Clothing, Electronics, Computer Hardware, Computer Software, Books, Music, Jewelry, Office Supplies, Sporting Goods, Furniture, Groceries, Home Improvement, Health, Other, N/A) |
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| 14. |
Why do you shop online? Freeform |
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