H1: DePaul students are likely to seek help from a YouTube video.

H0: DePaul students are not likely to seek help from a YouTube video.

“There are plenty of sites offering advice to Do-It-Yourself (DIY) enthusiasts: YouTube has a vast array of instructional videos from converting attics into bedrooms, (which is explained in just 1 minute 38 seconds) and more detailed step-by-step videos on instructing viewers in how to replace an old window, for example.” (Hewetson, 2012). Therefore if YouTube has a large array of videos and step-by-step instructions that viewers can watch then it is natural that this is the easiest way to gain help.

H2: DePaul students are likely to listen to music while surfing YouTube.

H0: DePaul students are not likely to listen to music while surfing YouTube.

“The most popular category is Music, at about 22.9%; the second is Entertainment, at about 17.8%; and the third is Comedy, at about 12.1%.” (Cheng, Dale & Liu, 2007, p. 3). Since overall this is a high category in YouTube it is likely it will be so for DePaul students.

H3: DePaul students are likely to subscribe to a YouTube channel after watching more than 1 video from that same channel.

H0: DePaul students are not likely to subscribe to a YouTube channel after watching more than 1 video from that same channel.

“Of the estimated 20,000 in YouTube's Partners Program, which splits ad revenue between the site and the amateur content producers, hundreds are making six figures a year. The most-subscribed attraction on the site, Ray William Johnson, is said to have cracked seven figures, though it probably earns far less than Daniel Tosh, the Comedy Central star whose hit series "Tosh.0" attracts fewer viewers to an average episode (4.2 million) than Johnson, who grabs over 6 million - twice a week. Yet their shows are somewhat similar, aggregating and mocking viral videos” (Daily Variety, 2011, p.1).